It’s a simple story.
Who are they?
As licensed real estate agents in Singapore, and members of the ERA Realty Network, Heather & Ethel are well equipped with the market knowledge, marketing know-how and financial sense to help their clients find their ideal homes.
Ethel has more than 10 years of experience in the real estate industry. While Heather, who joined the real estate industry three years ago, has more than 15 years of marketing communication experience. The team came together to help their clientsto buy, sell or rent their ideal homes.
What they do?
They have a simple approach as real estate agents – customer-first, transparent, data-process driven. The team is passionate about the real estate. And they believe that every property has its intrinsic value. From build environment, design, architecture, landscaping, fittings, to furnishings. Hence, both Heather & Ethel is well versed with Singapore’s neighbourhoods particularly district 3, 10, 15 and 18.
How they do it?
The team understands that every property has its own unique characteristics, distinct benefits and charming values. Similarly, they know that every buyer or seller has his/her boxes of ticks (all the must haves!) when looking to buy or sell a property. And these ticks may include a freehold tenure property, a 3-minute walk to the MRT station, or a 2,000 square-feet landed property that comes with a 30-meter pool. Others may be looking for their ideal homes with high rental yield, potential capital appreciation, cultural diversity, a vibrant neighbourhood…and the list goes on. Thus, both Heather and Ethel understands the nuances and former life of different properties in Singapore.
And yes, the team tends to have great fun and laughter while working. So, they have been collaborating with a group of creative individuals – from gardener, interior designer, house stylist, painter, curtain maker, handyman to landscape artist.
Why they do it?
The team’s keen interest in the real estate industry started when they bought their first investment home, individually, in 2011. What do they know about real estate cycles, especially in residential markets? How can they improve their knowledge? These are the questions that came to mind then. And it took them years of research, hand-on experience to get an ideal of the real estate segment. However, they continue to learn and acquire new skills sets, knowledge.
Cycles are a common feature of real estate markets. From a global perspective, there have been three cyclical movements – early-1970s, mid-1980s and early 2000s. The last upturn has been larger and longer than the first two. The fact that the last upturn has been larger and longer has implications for the downturn phase. Stylized facts on the duration and amplitude of house price cycles suggest that, the longer and higher prices go up, the more they will come down.”
“Real estate is an important, if not the most important, storage of wealth in the economy. Majority of households tend to hold wealth in their homes, rather than in equalities. Typically, in advanced economies less than half of households own stock (directly or indirectly) while home-ownership rates hover around 65%.”
(The global financial crisis and housing, p316 & 320, R, Blackwell)